TRAFFIQ – Digital Media. Smarter.
The online display advertising ecosystem is crowded & many overly technical (and in some cases only arbitraging) companies residing between buyer & seller have made work for buyers far too complex & time-consuming. TRAFFIQ is providing groundbreaking & tangible money-saving solutions for the buying community. The digital media fast lane of TRAFFIQ is a web-based media management platform built for advertisers & specifically for folks in ad agencies that do the media planning & buying with a workflow solution that streamlines the digital media planning & buying process.
TRAFFIQ is a free media planning & campaign management tool for digital display media that centralizes online buying efforts into one efficient platform. Check out this 2-minute virtual tour of the platform to get a better sense of the challenges that TRAFFIQ is addressing for buyers > www.traffiq.com/demo
With TRAFFIQ, an overworked planner/buyer or engagement manager can log into a single web-based SaaS environment and:
- Create a highly detailed RFP
- Find great websites & publishers that index highly against specific campaign goals
- Distribute the RFP to dozens or more publishers with one-click
- Negotiate with publishers easily…without endless e-mails/attachments, faxing, and phone calls & whereby YOU keep visible & real-time control of the negotiation process
- Serve your ads with or without our free ad server (currently only non-rich media w/ our ad server) & have our AdOps team efficiently handle all QA + distribution of all tags/creative to the publishers
- Get real-time analytics, including advanced conversion tracking, and coming soon campaign audience analytics via Datran’s Aperture tool.
- Receive one reconciled bill from TRAFFIQ, no matter how many publishers you advertise with; including an Advantage accounting integration (if you use it)
TRAFFIQ offers a peek available NOW into the efficient future of digital media — the ability to combine great time-saving technology with an open marketplace that lets you maintain control over your ads while adding efficiency & scale. The day-to-day grind of ad ops duties & billing & reconciliation can save time & money out of your hands where TRAFFIQ frees more of your team’s time to focus on what your team can do best…winning new clients & holding on to the valuable ones you worked hard to already have.